Henie Onstad
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New Visions: Red Film

Sara Cwynar (b. Vancouver, 1985) is one of the 31 artists presented in New Visions: The Henie Onstad Triennial for Photography and New Media. She is represented with two works in the exhibition. Cwynar creates what she refers to as “intensive collages”: photographs and videos that abound with images and objects she sources from flea markets, eBay, and the like. Deploying visual strategies associated with advertising and graphic design, and a variety of art historical references, she investigates the construction of identity and affective modulation through consumption. In the video Red Film (2018), Cwynar playfully and critically probes the cultural color coding of mass-produced consumer objects, such as cosmetics, shoes, and cars. Why do we conceive a synthetically manufactured red lip color as seductive rather than machinic? Here Cwynar combines disparate quotes from reknown thinkers to a reflection on how persuasive capitalist mechanisms are directed at women to conform and consume. Shortly a digital presentation of the entire exhibition will be available here, at Art Channel.

Sara Cwynar, Red Film, 2018
Courtesy of the artist and Foxy Production
Installation shot: Øystein Thorvaldsen / Henie Onstad Kunstsenter